ATL and BTL Advertising

ATL and BTL expanded as Above the Line (ATL) and Below the Line (BTL) respectively are essentially advertising techniques targeted towards specific audiences and for specific purposes.

This presentation attempts to give a crisp idea of both ATL & BTL marketing. Also, the concept of "Through the Line" has also been explained briefly.

ATL and BTL Advertising from Umananda Mukherjee

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